Mark Images
By Serge Daney and Serge Toubiana. Originally published as ‘Présentation‘, Cahiers du Cinéma, nos. 268-269, the introduction of a special issue dedicated to “Images de Marque” (July-August 1976). 1. A “mark image” first of all makes sense in advertising. A product that doesn’t associate itself with an image is a product that sells badly or … Continue reading Mark Images